Client Stories

Wren Real Estate

How The Wren Real Estate Group brought their brand to life.

Team Austin, TX Foundation

The Story

The industry talks a lot about personal branding—what it means, why it matters, and how to stand out. But logos and colors don’t build a brand; they reflect a business. The story behind it should be reinforced through the design choices. That’s why one of our favorite design journeys has been with Wren Real Estate Group.

When Meghan Duplechain launched Wren Real Estate Group with eXp Realty, she wanted a brand that felt like her—warm, joyful, and authentic. After years of working with real estate teams, she was ready to take what she had learned and create something that truly reflected her values, passion for homeownership, and love for helping people find their place in the world.

A Brand with Purpose

Meghan’s background as a landscape architect and her lifelong ties to Texas played a key role in shaping Wren Real Estate’s identity. We drew inspiration from the Bewick’s Wren, a bird native to the Texas Hill Country. Known for its adaptability, resilience, and resourcefulness, it became the perfect symbol of Meghan’s approach to real estate.

Paired with a vibrant yellow palette, the brand radiates warmth and optimism—qualities that define Meghan’s approachable and personal style. The result? A brand that subconsciously triggers emotions in potential clients, conveying—without words—the experience of working with Meghan.

Designing a Seamless Experience

A strong brand carries through across all touchpoints, ensuring consistency and connection at every level.

The Results

Together, we built:

Branding

A comprehensive brand guideline covering every design choice needed to cohesively convey the Wren identity, from color palette and typography to logo iterations.

Marketing

Custom marketing materials such as yard signs, postcards, and business cards that reinforce the brand’s personality.

Website

A beautifully designed website that serves as a welcoming space for buyers and sellers.

Social Media

Social media templates that create consistency across all platforms.

A Lasting Impression

The result is a brand that resonates with the right audience. Wren Real Estate Group now stands out in a crowded market, attracting buyers and sellers who connect with Meghan’s warmth, personal approach and trust her expertise. It’s a brand that embodies everything she believes in - celebrating homeownership and the joy of finding the perfect place to call home.