Client Stories

Mercer Street
Real Estate Group

How Mercer Street strengthened identity and clarity with the right tools.

Team Dripping Springs, TX Foundation

Mercer Street Real Estate Group is everything you'd want in a local broker: experienced, approachable, and deeply connected to the Dripping Springs community.

Founded by Bradline Center, Texas agents Amy Paccione Runyon and Merissa Roberts, the team has built lasting relationships with clients by offering honest advice, personal care, and straightforward service.

When they connected with Blok, it was about finding ways to support and strengthen the work they were already doing — while setting the stage for continued growth.

Amy Paccione Runyon and Merissa Roberts, Mercer Street Real Estate Group

The Story

The Mercer Street Real Estate team are true Central Texas experts. From the scenic trails of the Hill Country to the unique zoning rules and permits in the hidden gems of Dripping Springs, their knowledge runs deep. Clients trust them not only for their market insight, but for their practical, entrepreneurial approach to every detail of the buying and selling process.

Whether it's offering smart staging tips to get a home market-ready or tapping into their trusted network of local professionals, Amy and Merissa bring thoughtful guidance and hands-on support at every step. Their work reflects a blend of small-town charm, deep regional knowledge, and a shared commitment to making each client feel informed and cared for.

They've built a business on real relationships — grounded in exceptional service, community connection, and years of proven results.

The Solution

Our first stop with Mercer Street was refreshing the brand to match what their clients already know about them: that they're knowledgeable, trustworthy, and deeply rooted in the community. We created a visual identity that reflects the warmth and natural beauty of the Hill Country, paired with a clean, confident logo that feels approachable and polished.

From there, we focused on tools that would help them stay organized and consistent, so they could spend more time doing what they love — serving their clients.

The Results

Together, we built:

Identity

A cohesive visual identity with natural tones and clean design that reflects their connection to the landscape and lifestyle of Central Texas.

Signage

Signage and printed materials that are professional, understated, and clearly branded.

Website

A user-friendly website designed to make information easy to find and reinforce Mercer Street's approachable tone.

Marketing

Branded marketing tools and templates to support consistency across digital and print.

Operating Systems

Day-to-day operational systems that make managing listings and staying in touch with clients more efficient.

Trusted Experts, Backed by Smart Systems

Mercer Street Real Estate Group has earned the trust of their clients by showing up with care, knowledge, and results — time after time. Our role was simply here to support the strong foundation they've built with tools and systems that keep things running smoothly behind the scenes.