At Blok, one of the ways we support agents is by giving them their time back – with an expert team and white-glove solutions that handle the tasks that pull them away from their clients and their business. We believe nothing can replace the human touch a great agent brings. But in a world where agents wear so many hats, AI can be a powerful support system – helping streamline the day-to-day and deliver an even better client experience.

That’s why we’re paying close attention to what’s happening in AI. Recently, our in-house ads and Google expert Brandon attended Google I/O 2025 – Google’s annual developer conference – and got an inside look at what’s ahead. We’re excited to share his key takeaways – and how you can put them to work in your own business.

Google’s latest announcements at I/O 2025 introduced a suite of powerful tools that could significantly change how real estate agents work, market properties, and serve clients. From smarter AI capabilities to advanced visual tools and communication platforms, these updates offer real, immediate ways to increase efficiency and create standout client experiences.

One of the biggest takeaways for real estate professionals is the rollout of advanced AI across Google’s entire ecosystem. Agents now have access to tools that can automate routine tasks, create professional marketing content instantly, and provide clients with immersive property experiences that were previously out of reach. These tools represent a paradigm shift in how agents can use technology to differentiate themselves in a competitive space.

AI-powered client communication changes the game

The new Gemini 2.5 Pro and Flash models are able to transform how agents handle client interactions and administrative tasks. With the ability to process complex multi-step requests, agents can now delegate entire workflows to AI assistants. For instance, Agent Mode can autonomously search for properties matching specific criteria, schedule tours, compile market reports, and even draft personalized follow-up emails—all while maintaining the agent’s unique voice and style.

Gemini Live’s new integrations with Google Calendar, Maps, Tasks, and Keep enable agents to manage their entire business through natural conversation. During property showings, agents can simply tell Gemini to “schedule a follow-up meeting with the Johnsons next Tuesday at their preferred coffee shop” and the AI will handle calendar coordination, location details, and reminder setup automatically. The new camera and screen sharing capabilities allow agents to conduct virtual property tours where AI can answer client questions about specific features in real-time, identify renovation opportunities, or estimate costs for improvements.

The personalized smart replies in Gmail learn each agent’s communication style, enabling faster response times to inquiries while maintaining a personal touch. The system can research previous email threads with clients to provide contextually appropriate responses, ensuring no detail is forgotten in ongoing negotiations or transactions. This means agents can handle 3-4x more client inquiries without sacrificing quality or personalization.

Visual technologies bring listings to life instantly

Imagen 4 and Veo 3 represent a quantum leap in property marketing capabilities. Agents can now generate photorealistic staging images for empty properties in seconds, showing potential buyers how spaces could look with different furniture styles, color schemes, or renovations. The 2K resolution output ensures these images are suitable for high-end marketing materials, social media, and print advertising.

Veo 3’s video generation with synchronized audio enables agents to create professional property walkthrough videos from simple text descriptions. An agent could prompt: “Create a sunset video tour of a modern kitchen with stainless steel appliances, highlighting the marble countertops and ocean views, with soft background music and the sound of waves.” The result is an 8-second cinematic clip that would typically require a professional videographer and hours of editing.

The new Flow filmmaking tool takes this further, allowing agents to create comprehensive property stories that combine multiple video clips, add voiceovers explaining neighborhood amenities, and incorporate drone footage—all through text prompts. Agents can build emotional narratives around properties, showing not just the house but the lifestyle it enables. Early adopters report 45% higher engagement rates on listings with AI-generated video content compared to traditional photo galleries.

Virtual and extended reality elevate the buying experience

Android XR and the upcoming Samsung Project Moohan headset offer fully immersive virtual tours. Buyers can now explore properties from anywhere in the world, experiencing accurate spatial dimensions and even test furniture placement in real-time. The Gemini integration allows clients to ask questions during virtual tours—”What’s the square footage of this room?” or “Show me how this space would look with my furniture”—and receive instant visual responses.

Android XR Glasses offer even more practical applications for on-site showings. Agents wearing these glasses can access property details, comparable sales data, and client preferences without looking at their phone. The real-time translation feature breaks down language barriers, enabling agents to serve international clients seamlessly. During property tours, agents can capture high-quality photos and videos hands-free, maintaining eye contact and engagement with clients.

The glasses’ turn-by-turn navigation ensures agents never get lost finding properties in unfamiliar neighborhoods, while the in-lens display can overlay property boundaries, lot dimensions, and even underground utility locations during land showings. This technology positions early-adopting agents as cutting-edge professionals who leverage the latest tools to provide superior service.

Enhanced search capabilities accelerate market research

Google’s new AI Mode in Search makes market research faster and more insightful. Complex queries like “Compare average days on market for 3-bedroom homes in school districts rated 8+ within 30 minutes of downtown, showing price trends over the last 2 years” now generate custom charts and visualizations instantly. The system can even complete the analysis by identifying specific neighborhoods that meet criteria and flagging emerging opportunities.

Deep Search capabilities enable comprehensive competitive analysis. Agents can research competing listings, analyze pricing strategies, and identify market gaps with unprecedented depth. The AI can track price changes across multiple platforms, monitor competitor marketing tactics, and suggest optimal listing strategies based on current market conditions. This level of automated market intelligence previously required expensive subscription services and hours of manual analysis.

The integration of visual search through Search Live means agents can photograph architectural features, fixtures, or design elements during showings and instantly find similar properties, identify manufacturers, or get renovation cost estimates. This real-time information makes agents invaluable resources during property tours, able to answer any client question with authority.

Business operations streamlined through intelligent automation

NotebookLM’s mobile app with Gemini 2.5 Flash integration becomes a powerful knowledge management system for real estate professionals. Agents can upload transaction documents, contracts, and market reports to create a personalized AI assistant that understands their specific market, client base, and business practices. The ability to combine private documents with public data means agents can ask questions like “Based on my last 50 transactions, what objections do first-time buyers typically raise, and how have I successfully addressed them?”

The new Canvas improvements enable rapid creation of marketing materials. Agents can turn listing descriptions into interactive web pages, infographics for social media, or practice quizzes for first-time buyer seminars. The 45-language audio overview feature automatically creates podcast-style property tours for international marketing, expanding reach without additional effort.

Google Beam’s 3D communication platform can enhance remote client relationships. Instead of traditional video calls, agents can conduct lifelike 3D meetings where body language and spatial presence create trust and connection. For luxury property sales or international clients, this technology provides a premium communication experience that differentiates high-end agents. Early enterprise users report 40% higher conversion rates for remote clients using 3D communication versus traditional video calls.

Strategic implications reshape competitive landscape

The democratization of AI tools means marketing quality is no longer a differentiator—every agent can now produce professional content. Like any tools, though, the real difference lies in how creatively agents apply them to solve client problems and deliver unique experiences. Those who embrace these technologies early can position themselves as innovative leaders.

Subscription costs are $19.99/month for Pro and $249.99/month for Ultra – but the real investment is the time spent learning and integrating these tools. It’s recommended for agents to budget 2–3 hours per week during the first month to explore features and develop workflows. After full implementation, agents report saving 15–20 hours per week on administrative tasks, making the return on investment potentially significant.

Privacy and authenticity concerns will grow as AI-generated content becomes ubiquitous. Agents must establish clear disclosure policies about AI use and focus on how these tools enhance rather than replace personal service. The SynthID Detector helps maintain transparency by identifying AI-generated content, building trust with clients who value authenticity.

Immediate action steps maximize competitive advantage

While we at Blok aren’t acting as intermediaries for Google’s new innovations, we’d encourage real estate professionals to take advantage of these tools and start exploring. Begin with Gemini 2.5 Flash in the free Gemini app to get a feel for the basic capabilities before considering an upgrade. Focus first on automating email responses and generating property descriptions to see immediate time savings. Then, try out Imagen 4 to create staging visualizations for current listings – even a single, stunning AI-staged image can help a property stand out in today’s market.

Set a schedule for dedicated learning time to explore one new feature weekly. If you can, join early access programs for Android XR and Google Beam to position yourself as an innovation leader. Create a testing protocol for new features with low-stakes scenarios before implementing them in high-value transactions. Document successful use cases to train team members and refine processes.

Above all, remember: these tools are designed to make your work more human, not less. Use them to offload repetitive tasks, freeing up more time to connect with clients, understand their goals, and deliver exceptional service. Innovation offers an opportunity to enhance what already sets great agents apart—trust, expertise, and a genuine commitment to client success.