June 17, 2025
Emotionally Engaging Property Descriptions - Sell the Story, Not Just the Specs
The moment someone clicks on your listing, they begin imagining a version of life inside that home. Your job is...
June 17, 2025
Timely vs. Timeless: Finding the Right Content Mix for Your Blog
Many agents might ask if blogging is still worth the effort. Fair question - there’s a lot of content out...
June 17, 2025
Are you putting Your Client Feedback to Work?
Many agents think of feedback as something you collect at the end of a transaction - a review, hopefully...
May 29, 2025
What We Learned at Google I/O 2025 — and What It Means for Real Estate Agents
At Blok, one of the ways we support agents is by giving them their time back - with an expert team and...
May 9, 2025
Expand Your Reach: Building a Referral Network Beyond Your Client List
Digital ads and nurturing leads outside your SOI absolutely have their place in a marketing strategy - but...
May 9, 2025
Get More ROI From Your Google Ads: Real Estate Strategies That Actually Work
Running Google Ads is easy. Getting real results? That’s where most agents get stuck. The average real estate...
May 5, 2025
Striking a Balance: Using AI Without Losing Yourself
Artificial Intelligence (AI) is absolutely everywhere these days. The technology has advanced so rapidly that...
May 2, 2025
How Real Estate Agents Are Selling Faster With Video
The way we market homes has changed - fast. Today’s buyers aren’t just scrolling through photos - they want to...
April 25, 2025
Why 'Homes for Sale' Isn’t Enough—And What Search Terms to Use in Your Google Ads Instead
Running Google Ads for your real estate business? Chances are, you started with the obvious: terms like "homes...
April 17, 2025
The Best Way to Reach Ready-to-Buy Real Estate Clients? Google Ads
If attracting quality leads is your top priority, investing in Google Ads is one of the smartest moves you can...
April 10, 2025
How to Stay Relevant in the Age of Zero Clicks
For years, real estate marketing followed a pretty straightforward formula: build a strong online presence,...
April 4, 2025
The A-Z of Digital Marketing
Digital marketing comes with its own set of terms, and understanding them can make it easier to share your...
April 3, 2025
What Google’s New Algorithm Update Means for Your Business
Google’s latest core algorithm update, released in March 2025, brings important changes that real estate...
March 27, 2025
First-Time Buyers Are Searching Differently in 2025—Are You Keeping Up?
The home-buying landscape in 2025 has evolved, especially for first-time buyers navigating an increasingly...
March 20, 2025
The Secret to Winning More Relocation Clients? Understanding Their Search Behavior
The way people search for moving information offers a unique window into how they navigate one of life’s...
March 18, 2025
How to Nurture a Lead through your CRM
Getting a lead is just the first step. The real work—and the real opportunity—lies in how you nurture that lead...
March 18, 2025
Forget Hard Sales—This Soft Skill Will Make You a Better Agent
What makes an agent stand out? Sure, there are the hard skills—expertise in evaluating homes, financial...
March 18, 2025
8 Ways To Keep a Client For Life
Closing a deal is great, but the real magic in real estate can happen long after the paperwork is signed. If...
March 13, 2025
Google’s AI Mode Is Changing Everything—Again. Here’s What You Need to Know.
The digital landscape is constantly in motion, and Google has once again shifted the ground beneath our feet...
March 4, 2025
The Real Estate Relationship Evolution: What’s Changed & What Hasn’t
The way real estate agents connect with clients has changed dramatically. What was once built through...
February 25, 2025
How to Turn Views into Clients with YouTube Advertising
YouTube is where your future clients are already spending their time—so why not meet them there? With over 2.7...
February 21, 2025
How to Define Your Ideal Audience (and Attract More of Them)
You pour time and effort into your marketing, but if you’re not connecting with the right clients, it can feel...
February 18, 2025
Why Everyone’s Talking About Generative AI—And How It Affects You
Generative AI is transforming industries worldwide, and real estate is no exception. This cutting-edge...
February 12, 2025
Grow Your Real Estate Business on LinkedIn in 8 Simple Steps
LinkedIn isn’t just for job hunters and corporate execs—it’s a goldmine for real estate agents looking to grow...
February 4, 2025
Leveraging ChatGPT for Real Estate Social Media: A Strategic Guide
Social media is where buyers and sellers turn when they're exploring properties or deciding on the right agent...
February 4, 2025
How to Use Your Website to Tell Your Real Estate Story
A visually compelling and strategically designed website is more than a digital brochure—it’s the gateway to...
February 3, 2025
Millennials and Gen Z Are Redefining Real Estate. Are You Ready?
As millennials and Gen Z step into the spotlight as homebuyers, real estate agents have a unique opportunity to...
January 31, 2025
The Power of Client Narratives in Telling your story
With so much of our working (and social) lives influenced and driven by what happens online, people in the...
January 31, 2025
Content that Converts: How to Start Thinking Like a Storyteller
Storytelling isn’t just for Hollywood. It’s one of the most powerful tools real estate agents can use to...
January 31, 2025
Smarter Real Estate Decisions with Predictive Tech
What if you could stop reacting to the market and start predicting it? Predictive analytics makes that...
January 30, 2025
Finding Balance: How Real Estate Pros Make It Work
The life of a real estate agent can feel like a constant juggle: client calls, negotiations, home showings, and...
January 28, 2025
TCPA Compliance Made Simple for Real Estate Agents
Reaching out to potential clients is a big part of building a successful real estate business. But it’s...
January 28, 2025
Maximizing Real Estate Success: A Strategic Guide to Google Ads and Remarketing in Extended Market Cycles
When properties take longer to sell, it’s easy to feel the pressure. But extended market cycles don’t have to...
January 21, 2025
The Hidden Cost of Poor CRM Management
Real estate is a relationship business at its core. Agents often excel at connecting with people face-to-face,...
January 14, 2025
Understanding Real Estate Marketing KPIs
A guide to Google Ads and Google Analytics 4 metrics that actually matter Digital marketing is essential for...
January 9, 2025
The Agile Agent’s Guide to 2025
2025 is here, bringing a market full of momentum and possibilities. Trends will shift, opportunities will open,...
January 9, 2025
Using Emotional Triggers: A Guide to Authentic Connections
As you know, buying or selling a home is a deeply personal experience that taps into a range of different...
January 9, 2025
Target Smarter, Sell Faster: The Real Estate Agent’s Guide to Winning with Behavioral Targeting
We know that REALTORS® are constantly searching for innovative ways to connect with potential buyers and...
January 9, 2025
The Art of the Logo: 9 Insights for Building a Brand
Designing a logo might seem simple, but it’s so much more than picking colors and shapes. Logos...
January 9, 2025
Mastering Hyper-Local Ads: How Realtors can Dominate Google Ads with Precision Targeting
Staying ahead means making every ad dollar count. With Google Ads rolling out enhanced geographical targeting...
January 9, 2025
Crafting Narratives That Resonate: The Power of Emotional Branding in Real Estate
In an industry crowded with agents, your biggest competitive advantage isn’t in what you do—it’s in how you...
December 4, 2024
Why it’s worth the effort to invest in organic lead generation
Paid lead generation is often the go-to for quick results, but organic lead generation brings unique advantages...
December 4, 2024
What the Best Agents Know About Winning Their Day
Let’s be real—real estate is a whirlwind. Between showing houses, managing paperwork, and keeping up with...
December 3, 2024
What Real Estate Agents Need to Know About Paid Leads
In real estate, it’s essential to generate leads and bring in new business. But, as they say, there’s many ways...
November 19, 2024
Google AI Overviews: What Real Estate Agents Need to Know
Finding the right home or real estate agent often starts with a quick online search. Now, Google has adjusted...
November 5, 2024
The Year-End Check-In for Agents
As the year winds down, let’s take a moment to pause, reflect and celebrate your wins. It’s easy to...
October 31, 2024
Your Secret Weapon for being the Everywhere Agent
Want to stay top-of-mind? A retargeting strategy can help you build a lasting connection with your clients and...
October 21, 2024
Let Your Clients Tell the Story: Building Trust with Client Reviews
In real estate, your clients’ experiences speak volumes. Their feedback helps shape your story and build trust...
October 10, 2024
Industry Disruptors Seize New Opportunities in the Ever Shifting Real Estate Market
The real estate industry is on the cusp of a massive transformation, with experts predicting that more change...
October 7, 2024
Why Your Personal Brand is Your Most Powerful Asset
With over 1.5 million REALTORS® in the United States, standing out is essential. But it’s not just about...
May 30, 2024
Luxury Homes Continues Expansion to open Brokerage in Alabama
Luxury Homes has opened a brokerage in Alabama, marking its presence in a fifth state and a total of 12 cities....
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